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Guide to Email Marketing for Beginners

Best of GetResponse

1. First your prospect identifies a need – “I need a pair of shoes”

2. They go onto Instagram to search for inspiration

3. They type their search term in the search bar

4. After browsing through different shoes and designs they find something interesting

5. Eventually, they find something promising and visit the vendor’s website

6. They add their new favorite product to the shopping cart and check out

And sometimes, the customer journey is a lot more complex than what we’ve shown in this illustration, but this is basically how it works. 

The 7-step sales funnel template

Regardless of the nature of your business, consumers would often go through these seven (or similar) steps before they become paying customers:

Generally, the more traffic you get, the more sales you get. 

But you probably know this already: it’s not that simple. Because it’s possible you generate thousands of visitors to your site or online store but never convert any of them into customers.

But that’s bad traffic, and you don’t need it; it never converts to sales.

Instead, here’s what you need: targeted traffic. Targeted traffic is site visitors who are most likely interested in your product or service and would be interested in buying it.

To get these types of visitors, you need to know where your target customers frequent every day — like the online communities and groups they belong to, search engines they use (and keywords they search with), and influencers they follow. 

Then you’ll go to those places and give them a good reason to visit your site; “giving them a good reason to visit” means you’ll need to provide them with a free valuable resource (e.g. ebook, case study, webinar) they can get on your site.

You can call this a lead magnet. An incentive your target audience is ready to trade their email address for.

Once they land on your site, your sales funnel is already in motion. And this is where step two comes in.

Step 2. Send traffic to a SPECIFIC high-converting landing page

You may already be aware of what a landing page is, but if you’re not sure: it’s a page that you specifically design to convert visitors into leads or customers.

But one major mistake that ruins sales at this point is sending your visitors to a generic web page, like your homepage or some other “non-landing page.”

Your homepage (or any other non-landing page) is simply not designed to send visitors to the next stage of their buying journey.

So what would happen is they’ll land on the page and keep looking around — because a non-landing page is not focused on a SPECIFIC TOPIC. It often links to several other pages like your product/service page, about page, blog page, contact us page, etc. as shown below:

And there’s nothing wrong with having a homepage; it’s just not designed to help you convert as many visitors as a specific landing page into leads.

A landing page, on the other hand, focuses on a single topic and its goal is to speak to your visitors and persuade them to accept a SPECIFIC OFFER; so it looks something like this:try it today all your affiliate marketing needs plus facebook ads GET RESPONSE NOW FREE FOR 3 MONTHS